© Blackmarket Media.

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Integrated Media, Marketing & Advertising Solutions

Creating meaningful connections between brands and audiences through strategy, creativity and innovation.

17 YEARS OF INDUSTRY EXCELLENCE

Since 2008, Black Market Media has been helping brands communicate with purpose. We specialise in developing integrated marketing strategies that combine research, creativity and innovation to achieve measurable business outcomes. Our experienced team works across media planning, buying, digital marketing, creative production and experiential campaigns to deliver tailored solutions for every client.

CAMPAIGNS




SA20

South Africa's premier professional Twenty20 (T20) franchise cricket league

Case Study


DSTV Delicious Festival

South Africa's premier lifestyle, culinary, and music event.

Case Study


SA Tourism

South Africa's most vital drivers of economic growth, employment, and infrastructure development.

Case Study
Media Planner & Buyer

Savannah
Mbhele

Executive Director

Thato
Segaole

Business Director

Pamella
Draai-Matekane

Media Research & Insights

Anna
Nhlapo

Media Strategist

Thato
Mets

Digital Media Strategist

Thandi
Dlala

HR Business Partner

Mmantsae
Rampa

Finance Manager

Zama
Dlabati

Media Planner & Buyer

Savannah
Mbhele

Executive Director

Thato
Segaole

Services.

Strategy & Perfomance

Data-driven strategic planning that transforms business objectives into measurable growth. We analyse market dynamics, consumer behaviour, and competitive landscapes to develop actionable media strategies that deliver quantifiable ROI and sustainable competitive advantage.

Media Planning & Buying

Expert channel selection and negotiation securing premium placements at optimal rates. We leverage deep industry relationships and market intelligence across traditional and digital platforms to maximise reach, frequency, and impact whilst optimising every rand of your media investment.

Social Media Management

End-to-end social strategy from content creation to community engagement. We craft authentic brand voices, develop platform-specific content, manage always-on engagement, and build thriving communities that transform followers into loyal brand advocates and customers.

Media Auditing & ROI

>Comprehensive campaign auditing and performance measurement that ensures transparency and accountability. We analyse media investments, identify optimisation opportunities and provide actionable insights to maximise ROI

Media Promotion & Activation

Integrated brand experiences that create meaningful consumer engagement. From sponsorships and experiential activations to product launches and strategic partnerships, we deliver campaigns that drive awareness, engagement and measurable impact.

Out-of-Home (OOH) Advertising

Strategic outdoor advertising solutions across billboards, transit media and digital displays. We combine audience insights, premium locations and creative execution to deliver high-impact campaigns that increase visibility and brand awareness.

SEO, SEM & Performance Marketing

Integrated search marketing strategies that combine technical SEO, content optimisation and performance-driven paid media. Powered by advanced analytics, we increase visibility, generate qualified traffic and deliver measurable business growth.

Digital Reporting & Analysis

Transparent, real-time campaign reporting and performance analysis that turns data intoactionable insights. Our reporting framework enables informed decision-making, continuous optimisation and measurable campaign success.

TV, Audio & Content Production

World-class creative production supported by strategic media partnerships. We collaborate with leading production specialists to deliver premium television, radio, podcast and digital content that brings brands to life through compelling storytelling and creative excellence.

Contact

 

011 024 1982
White Hills Junxion Office Park, Lone Hill,
Sandton, 2062
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Thato Segaole

Founding Executive Director | BlackMarket Media

Thato Segaole is the Founding Executive Director of BlackMarket Media and a recognised leader in the media, marketing, and creative economy. Known for his strategic clarity and commercial discipline, he leads high-performing teams that deliver measurable value for brands.

Operating at the intersection of strategy, culture, and innovation, Segaole advises executives on brand positioning, audience engagement, and revenue growth opportunities. Under his leadership, BlackMarket Media has grown into a trusted advisory and execution partner, delivering impactful campaigns and large-scale cultural initiatives while advancing African creativity on the global stage.

Pamella Draai-Matekane

Managing Director | BlackMarket Media

Pamella is a seasoned Managing Director at BlackMarket Media, with massive experience spanning over 15 years in the media, advertising, and marketing industry. Passionate about securing impactful value for stakeholders, drives transformation with clarity, and leads meaningful innovation whilst developing global players. With her strategic direction she successfully encourages brands to approach brand building with intention, and purpose-driven profitability.

She has led bold media strategies and cross-functional teams across key portfolios. Championing Media for major brands such as DStv, M-Net, SuperSport SA, Lion of Africa Insurance, and Asahi Breweries. With a formidable academic background in Public Relations, and Strategic Brand Communication. Pam believes education and consistent learning are key drivers of measurable expansion and impact.
Her guiding principle: "Drive with the mind, and lead with the heart."

Anna Nhlapo

Media Research & Insights | BlackMarket Media

Annah Nhlapo is a Media Research and Insights professional responsible for guiding media strategy and planning through data-driven analysis. By examining audience behaviour, market trends, and campaign performance, they provide actionable insights that support effective and cost-efficient media decisions.

Thato Mets

Media Strategist | BlackMarket Media

Thato Metseeme is a Media Strategist at BlackMarket Media, responsible for developing strategic solutions that align with client briefs, expectations, and business objectives to deliver impactful, results-driven campaigns. Also serves as an Account Executive for the Betway SA20 and South African Tourism Global accounts, managing day-to-day client communication and ensuring seamless execution of projects and campaigns.

Thandi Dlala

Media Research & Insights | BlackMarket Media

Thandi Dladla is the Digital Strategist at BlackMarket Media, leading the development and execution of digital strategies that amplify brand presence, drive audience engagement, and optimise campaign performance. She combines creative storytelling with data-driven insights, influencer partnerships, and targeted paid media to deliver impactful digital campaigns.

Her work focuses on translating strategy into measurable results, ensuring brands connect meaningfully with audiences while strengthening BlackMarket Medi's position within the media, marketing, and entertainment landscape. ✨

Mmantsae Rampa

HR Business Partner | BlackMarket Media

An experienced HR Business Partner dedicated to fostering a workplace where employee well-being, engagement, and satisfaction are prioritised. She brings expertise in HR strategy, employee relations, performance management, employee benefits, and change management. Committed to aligning HR initiatives with business objectives, she drives operational excellence while serving as a trusted advisor to leadership and championing initiatives that enhance organisational performance, employee experience, and long-term growth.

Zama Dlabati

Financial Controller | BlackMarket Media

Zama Dlabati is the Financial Controller at BlackMarket Media, bringing strong financial leadership and strategic insight to the organisation. He oversees the full financial function, including budgeting, reporting, compliance, cash-flow management, and performance analysis. Known for his analytical thinking and attention to detail, Zama is a trusted advisor within the organisation and plays a key role in supporting BlackMarket Media’s financial stability and growth.

Savannah Mbhele

Media Planner & Buyer | BlackMarket Media

Savannah Mbhele is a dynamic Media Planner and Buyer responsible for developing strategic media plans that align with client objectives, target audiences, and budget requirements. She researches market trends, analyses audience insights, and selects the most effective media channels across digital and traditional platforms to maximise campaign reach and impact. She also negotiates competitive rates with media owners and ensures accurate campaign implementation and performance tracking.

Case Study

Betway SA20

Long considered the nation's second sport, cricket has slowly conceded this position to other sports and other forms of entertainment. Cricket in South Africa today, finds itself at a point where its die-hard supporters are having to re-evaluate what the sport means to them while at the same time the sport has experienced very little to no growth amongst the youth and non-traditional cricket segments.

Highlights

Watch result

Key to the success of the season was a single-minded focus of driving fans to the stadiums where sportainment would meet world class cricket and offer cricket diehards, kids, party people and everyone else in between a thrilling 33 matches across six cities.

Case Study

DSTV Delicious

DStv Delicious is a premier South African food, music and lifestyle festival bringing together world-class artists, culinary experiences and unforgettable live entertainment.
Find Out More

Highlights

Watch result

Over two spectacular days, music lovers, foodies, fashionistas and culture seekers will come together to enjoy curated experiences across multiple stages, food zones and activations.

Case Study

SA Tourism - Visit South Africa

The objective was to get travellers to see South Africa as a safe, open, and ready destination that's waiting with a wide variety of experiences, affordable luxury, and a warm Rainbow Nation welcome when they're ready to travel.

Highlights

Watch result

Performance was great across all channels with average CTR, exceeding benchmarks.
Publisher Direct Media Buys unlocked immense value and global exposure.